A lot has been said regarding "global new media network" b5media taking on $2 million in funding, but for me the most level-headed opinions always come from those totally disconnected with the investment or the company. Weblogs, Inc. was purchased (essentially) for Engadget and Autoblog even though WIN has dozens of other blogs besides those but AOL wanted to individual brands since they are the most valuable. b5media could take their funding and build out some of their more popular blogs into their own verticals, similar to what Om is doing with his GigaOm Network.